Day 2 — CRM Track
1:30pm – 2:00pm

As brands release and develop their mobile experiences, it’s time they approach their CRM strategy as a service. Come learn how brands leverage gaming live operations tactics to approach each customer interaction as an engagement/retention touchpoint, rather than solely trying to drive to immediate sales.

Sumee Oh
Sr. Director Performance Marketing
NBC Universal

Katie Bolich
Head of Product
Playstudios

Brandon Dietz
Senior Product Manager
HeadSpace

Lucy Liu
Director of Product
FabFitFun

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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