Day 1 — Main Stage
2:20 PM – 2:40 PM
Follow RetailMeNot’s journey as they learned to measure the quality of audience beyond the install, and the role app impressions play in building their brand by incorporating metrics including NPS, brand sentiment, and attribution incrementality. Vivian will share what’s worked, what hasn’t, and app-specific challenges to connecting into a cross-platform attribution system.
Director, Digital Marketing
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.