Day 2 — CRM Track
10:40am – 11:00am

Despite record high downloads, the average app is still losing 95% of its installers after just 90 days. As the mobile marketing industry matures, the peak in retargeting spend suggests that marketers are beginning to think beyond the install and are learning that engaging their users is key to retaining them. This session will discuss some of the challenges faced by mobile marketers today and will share data and insights on retargeting and emerging ad formats.

Eric Lind
VP of Sales, US
Remerge Inc.

Siberia Su
Senior Manager, Acquisition Marketing
DraftKings Inc.

VIEW THE SLIDE DECK

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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