Day 1 — Main Stage
3:50 PM – 4:10 PM

After years of hype, AI has become key to modern marketing. Today’s AI tools aren’t conscious machines—they’re next generation software transforming what’s possible for your business. But while AI can take engagement to the next level, it can also amplify human biases when used thoughtlessly. Braze VP of Product, Kevin Wang, and Smule Director of CRM, Sarah Anter, will explore how AI is impacting customer engagement and how to manage the data needed to support a human-first approach to AI.

Kevin Wang
VP of Product
Braze (formerly Appboy)

Craig Kelly
Group Product Manager
Overstock

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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