Day 1 — Main Stage
4:10 PM – 4:30 PM
Hopper’s sales topped $600M and 20% of its sales were generated by its recommendation algorithm – meaning users bought trips they never even searched for. And, 90% of the company’s sales resulted from a push notification. In this session, Hopper’s Head of Growth, Dakota Smith, will discuss using personalization and push notifications to redirect user intent and create a new marketplace — one in which Hopper is able to shift user behavior to certain partners and routes.
Head of User Acquisition
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.