Day 1 — Main Stage
4:10 PM – 4:30 PM

Hopper’s sales topped $600M and 20% of its sales were generated by its recommendation algorithm – meaning users bought trips they never even searched for. And, 90% of the company’s sales resulted from a push notification. In this session, Hopper’s Head of Growth, Dakota Smith, will discuss using personalization and push notifications to redirect user intent and create a new marketplace — one in which Hopper is able to shift user behavior to certain partners and routes.

Simon Lejeune
Head of User Acquisition



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit to learn more.

Join the Weekly Newsletter Which Consistently Opens at +45%

Why is the open rate so high?

We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

We respect your privacy.
We'll never share your address and you may unsubscribe at any time.