Day 2 — CRM Track
11:40am – 12:00pm

Too often, growth and retention teams operate in silos, and, as a result, communications, marketing investments, external retargeting, and product are not aligned. This session aims to add clarity to how teams should align across initiatives and will provide tactical details on how to achieve that alignment.

Cody Ryan
Director, Customer Loyalty & Retention



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

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