Day 2 — Product Track
9:50am – 10:10am

Enterprise growth is still a relatively nascent field where experiments are key to understanding user behavior and driving product usage. This talk will explore utilizing concepts from outside of B2B, from fields like games and entertainment, and provide a framework for applying these to SaaS products.

Reyana Fayyaz
Senior Product Manager, Growth and Monetization



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit to learn more.

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