Day 2 — CRM Track
2:20pm – 2:40am

In the last year, the team at HSN has drastically ramped up the company’s mobile program. This session will share details on how HSN built out their strategy, how they organized a cross-functional team, how they optimized for growth, engagement and retention, and the results they’ve been able to achieve in the first year.

Aaron Sawitsky
Director of Product Marketing
Localytics

Sarah Gorman
Director, Retention Marketing
HSN

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MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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