Day 2 — Product Track
10:30am – 10:50am

Maple Media acquires and optimizes mobile apps businesses – but once we acquire a new company, where do we start and how do we engineer growth and revenue? This session will examine strategies Maple Media found successful across a number of mobile app verticals including action games, casual games, and utility applications.

Amanda Whitney
Director of Product
Maple Media



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

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