Day 1 — Main Stage
3:30 PM – 3:50 PM

Learn how to take control over your measurement and analytics to maximize your growth and win against the competition. In this session, we will explain the importance of granularity, share practical tips on how to achieve it (and what to avoid), and talk about the future of granularity in your overall marketing strategy.

Victor Savath
VP of Customer Strategy



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

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