Day 2 — Product Track
11:30am – 12:00pm

We live in the world of mobile fragmentation. From different screen sizes to operating systems to digital platforms, consumers’ journey to conversion has become more complex than ever. This fragmentation has also torn apart user identity, resulting in riddled campaign results. Join this panel to hear how top brands like Nextdoor, RetailMeNot, and Quotient Technology are mapping out the consumer journey and strategies to optimize campaign performance.

Alex Austin
CEO & Co-founder
Branch

Vivian Chang
Director, Digital Marketing
RetailMeNot

Dan Laufer
Director, Growth and Partnerships
Nextdoor

Ashley Ryon
Director of Mobile and Online Marketing
Quotient Technology

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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