Day 2 — Product Track
2:20pm – 2:40pm

Why pay for thousands of users that will open your app and churn within the first week? It’s time to make the move from not just more users but better users. We’ll discuss how Kixeye built out their own audience tool and walk through Adjust’s version through its latest feature called the Audience Builder.

Katie Hutcherson Madding
Global Product Director
Adjust

Grant Harbin
VP, Growth
Kixeye

VIEW THE SLIDE DECK

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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