Day 1 — Main Stage
3:00 PM – 3:30 PM
From an outsider’s perspective, FreshBooks had it all. The company had pioneered the category of cloud accounting software — and went on to become a market leading product for self-employed professionals with millions of users worldwide. But CEO and Co-founder Mike McDerment knew trouble was brewing; he feared what the future would look like if the company continued to run on a decade old foundation of ‘founder’s code.’ In this talk, McDerment will share hard-earned lessons from the company’s unorthodox approach to replatforming its software, including the challenge the team faced when they had to bring a new mobile app to market in under three months.
CEO & Co-Founder
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.