Day 2 — CRM Track
2:40pm – 3:00pm

The future of mobile CRM strategy is to guide users through a series of in-app experiences to your “aha” moments to drive better long-term retention. The key is to create contextually relevant user experiences during on-boarding and within the app.

Lomit Patel
Vice President, Growth
IMVU

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MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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