Day 1 — Sponsor Workshop
3:45pm – 4:30pm
A person’s smartphone provides unique insight into how dynamic their interests and affinities really are. In an environment where the average app user base churns 80% over a 90-day period, defining who “the right” audience is for your ad campaigns is a fluid and ongoing exercise. Join our discussion with industry leaders as we explore best practices and emerging strategies for targeting high value users in a fast-paced mobile landscape.
CEO & Founder
Eric Benjamin Seufert
CRO for Apps and Managing Director Americas
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.