Day 2 — Sponsor Workshop
11:00am – 11:45am

In 2028, data will become a commodity, and customer data will be available in every channel. This abundance of data will lead to a single, continuous customer lifecycle. We’ll discuss the use of this data and the need to transform the different lifecycles into one ‘relationship’ marketing lifecycle.

Agathe Westad
New Business Manager
Optimove

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:

ironSource

ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit www.ironsrc.com to learn more.

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