Day 1 — Commerce Unlocked
2:40pm – 3:10pm
Your customers’ initial purchases shouldn’t be their last. After that first conversion, there’s a lot more you can do to keep customers wanting more emails, posts, and offers. Helen shares her latest tactics for rewarding ‘correct’ consumer behavior, and affording them greater control in how they interact with your brand in future.
Director, Loyalty Marketing & Customer Experience
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.