Day 1 — Commerce Unlocked
2:40pm – 3:10pm

Your customers’ initial purchases shouldn’t be their last. After that first conversion, there’s a lot more you can do to keep customers wanting more emails, posts, and offers. Helen shares her latest tactics for rewarding ‘correct’ consumer behavior, and affording them greater control in how they interact with your brand in future.

Helen Pan
Director, Loyalty Marketing & Customer Experience



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit to learn more.

Join the Weekly Newsletter Which Consistently Opens at +45%

Why is the open rate so high?

We think it's because we take the time to curate the best articles on acquisition and retention marketing we can find.

Plus, you'll get access to job listings, our own original content and exclusive invitations to our roster of events.

We respect your privacy.
We'll never share your address and you may unsubscribe at any time.