Day 1 — Commerce Unlocked
3:10pm – 3:30pm
Retail sales on mobile have risen dramatically, driven in large part by shopping apps, and projected to reach $152 billion by 2021. While mobile sales are exploding, so to has competition for mobile shoppers. In this session, get the latest data on user acquisition trends and benchmarks on mobile shopping apps, including costs and conversion rates of key events that define the mobile shopping journey.
VP of Marketing
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.