Day 2 — Sponsor Workshop
10:00am – 10:45am
The shift to programmatic in app performance marketing has solved some challenges (namely fraudulent network traffic) but also created a few others, including: The role of view through attribution, how to perform scientifically sound uplift tests and the real role creatives play. We’ll discuss uplift nightmares and achievements, what programmatic has helped us learn about attribution, how much better we can understand the impact of different creatives, and how to make the most of each ad format by tracking and optimizing frequency and recency of impressions per user.
Chief Revenue Officer
Senior Manager of Acquisition, Growth & Media
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.