Day 2 — Growth Track
3:10pm – 3:30pm

Mobile attribution has become increasingly challenging with the take-over of self-attributing networks, the rampancy of install fraud and the adoption of view-through attribution. Eyal discusses what incrementality means ,and why measuring incrementality on paid media is becoming increasingly important in understanding true performance of marketing ROI.

Eyal Grundstein
Head of Consumer Online Marketing



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

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